The EDGE Book
Coaching & consulting for Real-World Businesses
For small businesses, tradies, franchiseEs & coaches
Get the unfair advantage your competitors will hate.
The EDGE Book gives a practical, no-BS approach to set your business foundations up properly, price appropriately, and build a business that doesn’t fall apart when you take a weekend off.
Make Money. Keep Money. Enjoy the Ride!
Available in print & digital
Ships worldwide.
Available NOW!
Your no-BS playbook for building a business with real edge.
The EDGE Book is written for owners who are flat-out busy, allergic to corporate jargon, and want clear moves they can implement between jobs, site visits or client meetings.
Inside, you’ll get frameworks and scripts tested across hundreds of small businesses - pricing, sales, team, systems, and leadership – distilled into tools you can start using the same week.
Every chapter ends with The EDGE Moves: simple actions to implement immediately, so the book doesn’t just sit on a shelf - it changes how you run the business.
- Price your work with confidence so every job is profitable.
- Win better clients without discounting or begging for deals.
- Systemise the day-to-day so the business runs without you on-site.
- Lead a team that actually takes ownership (and sticks around).
- Shift from surviving week-to-week to building a real asset you could sell.
If you feel like you’re working too hard for what’s left in the bank each month, this book is written for you.
Who The Edge Book is written for
If you recognise yourself in any of these, you’ll find this book uncomfortably useful.
Tradies & contractors
You’re on the tools and running the business. You want to stop racing from quote to quote and start choosing the right jobs at the right price.
Franchise & multi-site owners
Your real problem isn’t getting more locations, it’s getting every site performing reliably without you babysitting them.
Coaches & consultants
You sell your smarts. You want better positioning, stronger offers, and a reliable flow of ideal-fit clients at premium fees.
Small business professionals
Professional small business owners - where the work is technical but the bottleneck is still sales, pricing and leadership.
What you’ll find inside
THE EDGE is built around 7 practical parts designed to help you stop winging it and start running a business that pays you properly.
You'll learn how to think like a CEO, plug the money leaks holding you back, pay yourself consistently, stay ahead of tax and GST, stabilise unpredictable income, understand the numbers that matter, and create simple systems that give you more control, confidence and financial freedom.
This isn't theory. It's a practical framework built for real-world business owners who are ready to stop surviving and start building a business that works for them.
Part 1 – Identity & Structure
Stop running your business like an overworked employee and start thinking like the owner of a business that is designed to pay you.Part 2 – Plug the Money Leaks
Identify the common financial mistakes that keep small business owners busy, stressed, underpaid, and stuck in survival mode.Part 3 – Pay Yourself Properly
Build a simple owner pay system so you stop being the last person paid in the business you created.Part 4 – Make Tax & GST Boring
Create practical set-aside habits so tax, GST and BAS stop feeling like a surprise attack.Part 5 – Stabilise Lumpy Income
Use simple money rules, buffers, rolling averages, pricing discipline and boundaries to create more predictable income.Part 6 – Scale With Control
Track the right numbers, create a weekly money rhythm, and use a simple dashboard-style approach to make better business decisions.Part 7 – Lock It In & Take Your Next Step
Turn the information into action with a practical reset plan so your business stops winging it and starts running with structure.
About the Author
KAREN G ADAMS
Over a decade in the trenches with small business owners.
The EDGE Book comes out of many hours of working with business owners who don’t have a board, a fancy MBA or a corporate budget - just grit, responsibility and a business that has to keep paying the bills.
I’ve helped tradies go from quoting everything to choosing only the best jobs; franchisees turn inconsistent sites into reliable profit centres; and professionals finally charge what their work is worth.
This book is my way of putting those conversations and frameworks into your hands - so you can build an edge even if you never hire a coach if you choose not to.
What clients say about working with The Edge
The same thinking that powers our coaching & consulting now lives inside this book.
“In 9 months we went from barely covering wages to our most profitable year in 12 years of business. The biggest change was how we priced and chose jobs, that came straight from these frameworks.”
Owner, electrical contracting business
“We stopped trying to be everything to everyone. The positioning work felt uncomfortable at first, but it’s why we could double our average project size without losing clients.”
Manager, franchise group
“The leadership and team sections changed how I run my week. I finally feel like a business owner, not just the most stressed-out technician in the building.”
Principal, professional services firm
Now's the Time to Take Control of Your business finances
Unlock proven strategies for small business success with The EDGE Book.
Order your copy now to gain exclusive insights and boost your business growth!
The Edge Book
The EDGE book is your practical starting point for understanding where your money is really going in business. It is available in both digital and printed copy, so you can choose what works best for you.
Prefer digital? You can access it online and start reading right away.
Love a printed copy? We can ship it to you wherever you are, or you can arrange to pick it up in Perth.
However you choose to read it, The EDGE is your first step to building stronger cash flow, better money habits, and real financial muscle in your business. 💪